12+ years of refrigeration and HVAC leadership

Food Basket, Fertiglobe, Egyptian Hydrocarbon, Egyptian Petrochemical Co., ICAPP, MAFI, Americana, Japan for Food Industries, Chipsy, Nestle, Mima Foods.

• Developing business plans to enhance refrigeration system reliability and performance.
• Managing spare parts operations, including orders, logistics, and import/export coordination.
• Securing and executing industrial refrigeration maintenance contracts to ensure system uptime.
• Expanding key accounts by providing tailored technical solutions and service offerings.
• Strengthening customer relationships to boost market presence and long-term retention.
• Organizing service schedules and workflows to maximize technician productivity and response time.
• Streamlining service processes to reduce downtime and optimize operational efficiency.
• Leading and mentoring service teams to drive a high-performance, safety-focused, customer-centric culture.

Food & Beverage: Farm Frites, Halwani Brothers, Nile Fruits, Milkana, Savencia, El-Ahram Beverages, Atyab, Mondelez, Raya Foods, Juhayna, Danone, Montana, Beyti, Basma, Froneri, Faragalla, Cold Alex.

Chemical & Fertilizers: Alex Fertilizers, Helwan Fertilizers, El Misria for Food Investment, TCI Sunmar, Nasr for Chemical Industries, Misr Chemicals, Air Products, MOPCO, Egyptian Fertilizers.

Industrial & Logistics: Logestica, Arab French, IFFCO, Port Said Star, IFCG.

• Developed business plans for parts and maintenance contracts, boosting service efficiency and revenue.
• Managed end-to-end aftermarket spare parts operations, including offers, orders, and import/export coordination.
• Secured maintenance contracts and projects for industrial refrigeration systems, enhancing system reliability.
• Expanded strategic accounts across F&B, Oil & Gas, and Chemical sectors with tailored technical solutions.
• Strengthened customer relationships, increasing market penetration and improving client retention.
• Organized departmental schedules and workflows, increasing team productivity and service performance.
• Analyzed market trends and competitor activities to support strategic planning and identify new opportunities.
• Controlled departmental budgets, optimized costs, and ensured profitability across service operations.
• Led and mentored team members, promoting a collaborative, high-performance, and customer-focused culture.

Aba Market, Alfa Market, Arafa Brothers, BIM, Bet El-Gomla, Best Way, Carrefour Egypt, Dreams Market, El-Far Market, El-Masrya Supermarket, Fathallah Market, Flamingo Market, Giant Market, Gourmet Market, Lulu Hypermarket, Majid Al Futtaim (UAE), Metro Market, Momen & Bashar, Panda Market, Premier Market, Ragab Sons, Royal House, Seoudi Supermarket, Spinneys, The Grocer.

• Developed business plans and delivered training programs to enhance sales and technical team performance.
• Led sales, design, and installation of supermarket refrigeration systems, focusing on key account growth.
• Managed full import/export operations to ensure smooth and timely project execution.
• Prepared and coordinated tenders, securing new contracts and business opportunities.
• Expanded the client base and opened new markets, introducing a Jordan-made refrigeration brand.
• Directed and supervised sales engineers and technicians to maintain high service and quality standards.

• Designed and installed industrial and commercial refrigeration systems to ensure optimal performance.
• Collaborated with clients to define specifications and deliver customized solutions.
• Prepared offers, proposals, and pricing to streamline sales processes.
• Supervised and trained sales engineers and technicians to ensure timely, high-quality project delivery.

• Developed and maintained key accounts across diverse industries, including Concrete, Naga Homme, Arafa Group, Crystal Textile, and Carina Factory.
• Collaborated with clients to define requirements and deliver tailored fire protection solutions.
• Supervised installation teams and managed projects from initial engagement to completion.

• Managed full sales cycle for commercial refrigeration systems, serving high-profile clients including Carrefour, Spinneys, Gourmet, and Seoudi.
• Designed and optimized refrigeration solutions using leading brands such as Kaplanlar, AHT, and UGUR.
• Managed tenders, logistics, and client relationships while mentoring the team to ensure timely project delivery and customer satisfaction.