Rasha Serag Portfolio

About

A refrigeration expert driving business performance through engineered cooling solutions.

Recognized with the Golden Award for outstanding refrigeration project delivery.

With over 12 years of experience across Egypt and the GCC, I specialize in commercial and industrial refrigeration, delivering high-performance cooling solutions for demanding sectors including food & beverage, petrochemicals, and industrial manufacturing.

My expertise spans system design, aftermarket services, maintenance strategies, and energy efficiency optimization. I work closely with clients to improve operational reliability, reduce downtime, and enhance lifecycle performance of refrigeration systems.

Combining technical depth with strong commercial acumen, I lead strategic key accounts, develop growth-focused business plans, and unlock new market opportunities while maintaining long-term client partnerships.

Core Specialization

❄️ Industrial Refrigeration 🏬 Commercial Cooling Systems ⚙️ System Design & Optimization 🔧 Aftermarket & Maintenance 📈 Energy Efficiency

Industries Served

🍔 Food & Beverage 🧪 Petrochemicals 🏭 Industrial Manufacturing 🚚 Logistics & Cold Chain

200%+

Sales Performance

40%+

Revenue Growth

50%+

Contracts Expansion

NPS Score

Experience

GRADE Refrigeration

Industry: Industrial Refrigeration and Aftermarket Solutions

Maintenance Contracts

Spare Parts Operations

Key Accounts Expansion

Service Team Leadership

Johnson Controls

Industry: Industrial Refrigeration, Replacement, and Aftermarket Solutions

200%+ Sales Target Achievement

40% Revenue Growth

50% Contracts Expansion

60% Oil and Gas Growth

Yoska Trades

Industry: Supermarket Refrigeration and Retail Complete Solution

Sales and Installation Leadership

Import and Export Coordination

Tenders and Contract Acquisition

Retail Key Account Development

Arab Mechanicals Engineers

Industry: Cabinets, Commercial Refrigeration, and Retail Complete Solution

Refrigeration Design Consulting

Consultative Sales Training

Key Account Deal Management

New Brand Market Entry

Mecatronz

Industry: Fire Protection and Engineering Solutions

Key Account Development

Fire Protection Solutions

Project Supervision

Client Requirement Definition

Fricool Group Egypt & GCC

Industry: Cabinets, Commercial Refrigeration, and Retail Complete Solution Across Egypt and GCC

Full Sales Cycle Management

Refrigeration System Design

Tenders and Logistics

Retail Chain Account Support

Core Expertise

❄️ Technical

HVAC Systems

Industrial Refrigeration

System Design

Energy Efficiency

Fire Fighting Systems

Predictive Maintenance

📊 Sales & Business

Key Account Management

Sales Strategy

Revenue Growth

Tenders & Proposals

Negotiation

Market Expansion

💻 Tools

SAP

Salesforce

CRM Systems

MS Project

Excel

Notion

👥 Leadership

Team Leadership

Strategic Planning

Client Relationships

Communication

Problem Solving

Decision Making

Certifications & Training

Certified Energy Manager (CEM) Project Management Professional SPIN Selling Techniques Key Account Management Sales Management Foundation Sales Force Training Value Proposition Canvas Ex-Sell 1st Time Manager Customer Relationship Management Data Analysis Business Analysis Power BI Dashboards Negotiation Foundation Active Listening Cold Calling Techniques Professional Sales Skills Energy Audit Systems Building Management Systems Refrigeration in Food Industries Natural Refrigerants Seminar AI Software & IoT for Energy What is Business Analysis Business Analysis Foundation AEE Mentoring Program